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The multi-colored brick of childhood was on its way out. The company had spread itself thinly, and profits were falling. Jørgen Vig Knudstorp, the first outside of the founding family to head Lego, has changed all of tha...
"Not everything that’s on the market today will stay on the market...You have to kill something to make room for something" - A controversial way of looking at business? Or a pragmatic way of dealing with old strategies ...
"Not everything that’s on the market today will stay on the market...You have to kill something to make room for something new" - A controversial way of looking at business? Or a pragmatic way of dealing ...
"Not everything that’s on the market today will stay on the market...You have to kill something to make room for something new" - A controversial way of looking at business? Or a pragmatic way of dealing with old s...
LEGO Group CEO talks to MeetTheBoss about business values. "Not everything that’s on the market today will stay on the market...You have to kill something to make room for something new" - A controversial way of looking at business? Or a pragmatic way of dealing with old strategies and products? Jørgen Vig Knudstorp, CEO, LEGO Group talks to MeetTheBoss.tv about his expertise in Leadership and how he changed the company into a profitable enterprise. Watch more videos on business values at MeetTheBoss - executive leadership lessons online.
Jørgen Vig Knudstorp, CEO, LEGO
Jørgen Vig Knudstorp is the current CEO of the Lego Group, and has been since October 2004. He succeeded Kjeld Kirk Kristiansen. Jørgen Vig Knudstorp joined the Lego Group in 2001. Jørgen Vig has a Ph.D. in business economics concentrating on strategy and business development. Prior to Lego, he worked as a consultant with McKinsey & Company.
As a CEO you are the minister of culture and business values, but you are first and foremost a minister of leadership practice.
You have to be the thought leader on the practice of leadership in the company, both about let’s say the generic do we follow through, do we execute products, do we know what the benefits of IT investments are, the sort that everybody knows, but also what is leadership practice in your company? I would expect any leader, in fact I know any leader in Wal-Mart, which is one of our major customers obviously, are in line with their business values and extremely cost and price conscious, and it’s natural to me because that’s what their business and their business values are all about, saving people billions of dollars by the way they do their business. So if I offer a cup of coffee to a Wal-Mart executive when he’s visiting my office he leaves $1.00 on the table because he’s not gonna pay for the fact that Lego dishes out coffee for free, and I love it because it’s a complete alignment between what their business values about and how they lead it.