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Mark Ford and Terry McDonell from Time Inc. Sports Group explain why tablets are the future of print.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain why you should not monetize social media... yet.
Mark Ford, President of Time Inc. Sports Group explains what he looks for in new hires.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain how to keep morale high during layoffs.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain how they transitioned the iconic Sports Illustrated Magazine onto a digital platform and made a healthy profit in the process.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain how to compete in a market that is saturated with free content.
Mark Ford & Terry McDonell, President & Editor, Time Inc. Sports Group
Mark Ford In January of 2011, Mark Ford was appointed EVP of Time Inc. and President of Time Inc.’s newly formed Sports Group. He will now oversee the global and international business development and operations for Sports Illustrated, the Sports Illustrated Golf Group and SI Kids franchises which together reach 30 million sports fans and generate $600 million in revenue. Ford will also work in partnership with Turner Sports to create the #1 sports web business. In addition, he will seek opportunities across all Time Warner sports operations (Warner Bros., Turner Sports and HBO) to align and leverage Time Warner’s sports assets, build a multiplatform sports business and new revenue streams for the company. Terry McDonell Terry McDonell is the editor of the Time Inc. Sports Group. McDonell directs all editorial content and operations of the weekly magazine Sports Illustrated, SI.com, GOLF Magazine and GOLF.com, as well as SI Kids, FanNation.com and international editions including SI China, SI South Africa, SI India and others.
Anna Gilligan: Do you worry that users will stop paying for content because there’s so much that’s free on the Web? Terry McDonell: They’ve already stopped. Now they’re coming back. They stopped a long time ago. They said, “No” – that’s the complaint echoing across the – all the digital canyons from – like four years ago maybe up to about a year ago when it turned out that differentiation was valuable and people would pay for what they wanted and they would pay for what they wanted in a way that gave it to them in a practical – so that it was practical and they could have it wherever they wanted. That’s the whole basis of our All Access idea. But they don’t – there’s too much crap. Content is another word for too much crap. If you can break through that and not have content but have something good people will pay for it. Mark Ford: Yeah. At Sports Illustrated we hate calling it content. Anna Gilligan: What do you call it? Terry McDonell: It’s just crap. Mark Ford: Deeper than that. It’s deeper than that. It’s engaging writing. It’s about writing. It’s about photography. It’s about journalism and that story that no one else has. That’s what it is. Content’s like what everybody has. We have something that’s more engaging to fans and that differentiates us from everyone else.
Adam Burns, Senior Editor, Meet The Boss TV
Padraig Hyland, Chief, Ninja