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Mark Ford and Terry McDonell from Time Inc. Sports Group explain why tablets are the future of print.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain how to compete in a market that is saturated with free content.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain why you should not monetize social media... yet.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain how to keep morale high during layoffs.
Mark Ford and Terry McDonell from Time Inc. Sports Group explain how they transitioned the iconic Sports Illustrated Magazine onto a digital platform and made a healthy profit in the process.
Mark Ford, President of Time Inc. Sports Group explains what he looks for in new hires.
Mark Ford & Terry McDonell, President & Editor, Time Inc. Sports Group
Mark Ford In January of 2011, Mark Ford was appointed EVP of Time Inc. and President of Time Inc.’s newly formed Sports Group. He will now oversee the global and international business development and operations for Sports Illustrated, the Sports Illustrated Golf Group and SI Kids franchises which together reach 30 million sports fans and generate $600 million in revenue. Ford will also work in partnership with Turner Sports to create the #1 sports web business. In addition, he will seek opportunities across all Time Warner sports operations (Warner Bros., Turner Sports and HBO) to align and leverage Time Warner’s sports assets, build a multiplatform sports business and new revenue streams for the company. Terry McDonell Terry McDonell is the editor of the Time Inc. Sports Group. McDonell directs all editorial content and operations of the weekly magazine Sports Illustrated, SI.com, GOLF Magazine and GOLF.com, as well as SI Kids, FanNation.com and international editions including SI China, SI South Africa, SI India and others.
Mark Ford: I look for people that are interested in a cause, somebody that wants to get behind a cause and this cause is about Sports Illustrated. When we interview we talk about the culture and what we’re trying to accomplish and we give them the vision but some are interested in the cause and that cause may be their own career. I’m looking for somebody that puts their own career kind of – they think if they do the right thing their career will take care of itself and they get behind a cause and they’re extremely competitive and they want to win and they’ll do what it takes to win. They’ve got energy and you can just see it in them. I use a lot of intuition; pick the people that we have the privilege to work with. Anna Gilligan: Were there any deal breakers for you if you see a certain trait in someone? Mark Ford: Deal breakers for me – it drives me crazy. It’s when someone comes in and says, “My lifelong dream is to work at Sports Illustrated.” I’m like, “I’m not in the dream business for you. What’s the benefit to Sports Illustrated? How are you going to make it different?” Anyone who sells features, their own features is not someone that I’m interested in. I’m looking for people that are interested in the benefits that they can bring to the organization.
Posted: 26 Oct 11, 07:10 PM