Web Strategy: Meet the Boss LIVE

Summary

Lars Hilse, Lars Hilse Founder reveals his secrets to effective marketing strategies to MeetTheBoss.

Lars Hilse started his career in the German insurance sector where he specialized in corporate industrial risk and asset management. Relationships he built have stayed with him, and coupled with his use of social media for business purposes, Lars created his eponymous company and independent consultancy firm for web strategy and e-business related processes. Current issues, including website visitor engagement and online reputation management are big business, and Lars is the man with all answers.

In this interview you will found out:
* How web strategy is impacting customer service?
* How e-business processes shape organizations
* The relevance of a solid web strategy


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Lars Hilse

Lars started his career in the German insurance sector where he specialized in corporate/industrial risks and asset management. The profound knowledge about customers service and relationships, knowledge management and other demands of large organizations he ascertained therein - combined with his lifelong passion with all things web - quickly made him a globally recognized authority in context to developing highly individualized and exceptionally successful concepts, strategically positioning his clients well ahead of their competition.Beside his utilization of social media for business purposes, Lars experiments with several platforms regularly, drawing comparisons between them but also making out key differentiators, especially in inter-cultural aspects. 

Lars Hilse