The Business of Marketing Metrics

Summary

Nigel Dessau, AMD Chief Marketing Officer gives marketing advice.

How do you measure marketing effectiveness? What metrics need to be in place to ensure marketing processes are a success? Nigel Dessau, currently responsible for all of AMD's global marketing efforts - including brand and communications campaigns and strategies and AMD’s social media engagement - is a man with all the answers.

In this interview, you will find out:
* How to develop a meaningful message that captures market share
* How to identify new customers opportunities
* How to manage social media marketing

Gain access to more of the world's most successful CMO Chief Marketing Officers at MeetTheBoss.

Nigel Dessau

Nigel Dessau is senior vice president and chief marketing officer of AMD. He is responsible for the company’s global marketing, brand and communications campaigns and strategies, including leading a team responsible for AMD’s social media engagement. Dessau joined AMD in March 2008, bringing more than 22 years of technology sales and marketing leadership experience.

Nigel Dessau