The Power of Branding

Summary

Lander Unzueta, FC Barcelona Chief Marketing Officer talks about his brand management strategy

FC Barcelona is one of the biggest and most successful football clubs in the world. For Chief Marketing Officer Lander Unzueta, branding of the club is key, and Unzueta is a driving force behind the club's recent push to be a global entity.

In this interview, you will find out:
* How innovative market strategies impact a global brand
* How to manage marketing goals with growth in mind

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Lander Unzueta

In 2005 Lander was appointed Director General of the Fundació FC Barcelona (FC Barcelona Foundation), and he has headed the club’s commercial department since 2008. Lander also has a degree in Medicine from the University of Barcelona and a Masters in Business Administration from the ESADE Business School. His career has evolved in both the United States and Spain, working in the commercial and marketing departments at major firms such as the New York Chamber of Commerce, Decathlon, Disney Consumer Products and Ermenegildo Zegna.

Lander Unzueta