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How has global storage company NetApp grown its revenues by over one billion dollars in twelve months? MeetTheBoss Tv's Anna Gilligan met Chief Marketing Officer Christine Heckart to find out.
Global storage company NetApp has grown its revenues by over one billion dollars in twelve months. CMO Christine Heckart explains the company's killer innovation culture.
Global storage company NetApp has grown its revenues by over one billion dollars in twelve months. CMO Christine Heckart explains the strategic marketing importance of every staff.
How has global storage company NetApp grown its revenues by over one billion dollars in twelve months? CMO Christine Heckart explains her personal leadership style, and its impact.
How has global storage company NetApp grown its revenues by over one billion dollars in twelve months? CMO Christine Heckart says quietly. This, she explains, is how to win in business, without shouting.
Christine Heckart, CMO, NetApp
Throughout her career of over 20 years, Christine has played an integral role in the marketing and growth strategies of successful technology companies. Before joining NetApp, she was general manager of marketing for the TV, Video, and Music Business at Microsoft Corporation. Previously, she was vice president and CMO of Worldwide Marketing for Juniper Networks, responsible for all aspects of worldwide marketing.
Christine is the author of The Guide to Frame Relay Networking and co-author of ATM for Dummies. An acknowledged industry thought leader, she was named one of Network World’s "Top 10 Power Thinkers" and "50 Most Powerful People in the Industry." She has an economics degree from the University of Colorado at Boulder.
Christine Heckart: I bring a very specific philosophy about marketing to the companies that I work for, and that’s mostly about giving marketers the space to do their jobs and to do it really well. My philosophy is think big,start small, move fast. What I try to do is identify what great marketing is all about, give marketers a chance to achieve great marketing, to really think big about things, but also provide an environment in which they can start small – we can fail – and you have permission to try new things and to fail; and that we can move really fast so that we’re always seeing continuous innovation and improvement.
One of the things that we look at for the entire marketing department and then for each team within the marketing department – it could be the leadership team; it could be a project team – is that you have a diverse set of experiences and perspectives and talent and a diverse set of strengths on the team so that no one person has to bring everything. But when you look at the team as a whole, you get everything that you need.
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