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Why a multi-channeled marketing campaign and a 'big idea' are the new benchmark.
One of the area's Social Media is having the greatest impact, is Travel & Tourism. Find out how Tourism Australia are harnessing it.
In this case study Nick explains how Tourism Australia used YouTubes Social Symphony Orchestra to advocate the country.
iStrategy Keynote presentation by Nick Baker, Executive GM of Marketing, Tourism Australia. One of the area's Social Media is having the greatest impact, is Travel & Tourism. Find out how Tourism Australia are harnessing it. In this case study Nick explains how and why, Tourism Australia brought Oprah's show down under and the impact it had. Watch more leading CMO Chief Marketing Officers share their examples of marketing strategies. MeetTheBoss - the Executive Leadership channel.
Nick Baker, Executive GM of Marketing, Tourism Australia
As Executive General Manager of Marketing, Nick is responsible for managing Tourism Australia's global marketing operations, including its global advertising campaigns, digital presence, international public relations, business and major events promotion and trade development and marketing. Nick’s remit also extends to the marketing of Australia domestically, most notably through programs such as the No Leave No Life campaign.
Most recently Nick launched the new multi-platform There’s nothing like Australia campaign which has already won significant support from Australia’s tourism industry.
Nick Baker joined Tourism Australia in August 2007 after 10 years with Voyages Hotels and Resorts as Executive General Manager Sales and Marketing, where he was responsible for developing and driving the Voyages brand and properties to consumers both in Australia and internationally.
Nick has worked and lived in UK, Asia and Australia.
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