Without an effective sales force and an effective chief marketing officer or sales and marketing director, the very best products and services are worthless – in these lean economic times, an energized and focused sales and marketing team maybe worth twice its weight in gold. The big question is, of course, how do you, as the CMO chief marketing officer, generate that energy and keep that focus? In these lean times, less money means fewer sales, leading to demotivated staff, etc. etc. This much, you’ve heard before.
Our sales and marketing experts believe it’s important to keep your team learning, that strategic marketing is more important than ever before, and that all companies can benefit from the new relationship-building channels of social media.
Social marketing is not new, but social media, the technology that has truly enabled local to go global, is new – and a lot of businesses are still fiddling while Rome burns. Why? What are the real barriers to corporate adoption?