Without effective marketing and sales strategies, what do you have?
When asked for his advice to aspiring leaders in the rapidly changing world of fashion, the CEO of Hermes said ‘go back to the sales floor’. Good, strategic advice that has stood the test of time. It is still a rarity for Chief Executives not to have a background that encompasses the front line, even if the world of marketing, brand strategy and sales strategies is changing.
You know it as a purchaser: price comparison sites and Google mean better-informed decisions. We still buy, but we no longer fall for the old lines. What does this mean for your business?
Without an effective sales force, the very best products and services are worthless – in these lean economic times, an energized and focused team may be worth twice its weight in gold. The big question is, of course, how do you generate that energy and keep that focus. In these lean times, less money means fewer sales, leading to demotivated staff, etc. etc. This much, you’ve heard before.
Our sales strategy and band strategy experts believe it’s important to keep your team learning, that strategic marketing is more important than ever before, and that all companies can benefit from the new relationship-building channels of social media.
Social marketing as a brand strategy is not new, but social media, the technology that has truly enabled local to go global, is new – and a lot of businesses are still fiddling while Rome burns. Why? What are the real barriers to corporate adoption?
What do all brands need for effective marketing? What are the proven marketing and brand strategies for delivering an effective marketing message? What is a good example of marketing strategy to follow? What mistakes have other marketers made, so you don’t have to?
In terms of your sales strategies and sales team: what do the new IT solutions mean for your frontline organisation? How have some of the best salespeople around beaten the common challenges of creating and managing high performing sales teams and individuals? And what are the underlying metrics for continual revenue growth?
You’ll find the answers to all of these questions about marketing, brand strategy and sales strategies at MeetTheBoss. Watch leading sales and marketing leaders share their examples of marketing strategies, tried and tested sales strategies and more online today.
We hope you enjoy MeetTheBoss TV and find this huge, gathered wealth of experience really useful. Please let us know via the comment sections under every video, on twitter (@meetthebosstv), or contact MeetTheBoss Business Channel TV.
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