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In: Marketing

Use Yourself

Jeffrey Hayzlett Former Chief Marketing Officer & Vice President, Eastman Kodak

4
668 Ratings
34653 Views

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Ten years ago, Eastman Kodak was sitting pretty on photographic film sales of more than $5 Billion a year. In 2008, that market was worth just over $200 million. How Kodak got back on track has become the stuff of legend, and Jeffrey Hayzlett, t Read More...

Tag Icon marketing, content, context, strategies, message, management
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(10)

So, what did you think of Jeff's strategies?

clever and smart

(0)
jim qiu | Other

great example on how to re brand and re energize an statically inertial brand

(1)
bob mirabile | Other

Example of Carpet cleaning is an awsome example and This is how leaders lead people and stimulate for new and innovative ideas.Jeff I can easily envision the leader inside you.Keep the pace and plant more people like you to Keep Kodak on higher esteems. Rehan Hamid

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Rehan Hamid | Other

this interview is realy great.im studying entrepreneurial management the lesson from jeff is so valuable thankz for sharing the great stragedy in business.

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glaiza bandola | Other

Just great Jeff,continue your hard work, very helpful.Cheers

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Dinis Sousa | Other

Jeff made it sound so simple - great work. I will wait for more insightful interview like this.

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Mohammad Shahabuddin | Other

Very interesting interview. Shows how TV is still a (or the) powerful media, if you can afford it or if you are given the opportunity to take part of a show such as The Apprentice with The Donald! Thank you.

(1)
Alain Dionne | Other

One word ? Brilliant ! Fast is not only a good acronym - it proves to be a great strategy. Thx for sharing.

(1)
walter dermul | Other

This interview is great. I am doing an MBA in Marketing and the lessons from Jeff are so valuable.

(1)
Natasha Schneider | Other

Jeff is clearly a very knowledgeable man to be able to reposition Kodak at the centre of the marketplace after it’s huge losses. His innovative marketing strategies really did the job, not just in social media but by utilising other methods aswell…

(1)
Kieran Gallagher | Other
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13:52
Channel: Leadership
4
7013 Ratings
79026 views
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