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Ten years ago, Eastman Kodak was sitting pretty on photographic film sales of more than $5 Billion a year. In 2008, that market was worth just over $200 million. How Kodak got back on track has become the stuff of legend, and Jeffrey Hayzlett, t Read More...
Ten years ago, Eastman Kodak was sitting pretty on photographic film sales of more than $5 Billion a year. In 2008, that market was worth just over $200 million. How Kodak got back on track has become the stuff of legend, and Jeffrey Hayzlett, the company’s former Chief Marketing Officer and Vice President, puts himself on the line to promote it.
In this interview, you will find out:
Why Jeff’s evangelist style of marketing means ‘bleeding yellow’
Proven, key strategies to make your marketing a part of someone else’s message
How to get big company economies of scale at start-up company speeds
So, what did you think of Jeff's strategies?
clever and smart
great example on how to re brand and re energize an statically inertial brand
Example of Carpet cleaning is an awsome example and This is how leaders lead people and stimulate for new and innovative ideas.Jeff I can easily envision the leader inside you.Keep the pace and plant more people like you to Keep Kodak on higher esteems. Rehan Hamid
this interview is realy great.im studying entrepreneurial management the lesson from jeff is so valuable thankz for sharing the great stragedy in business.
Just great Jeff,continue your hard work, very helpful.Cheers
Jeff made it sound so simple - great work. I will wait for more insightful interview like this.
Very interesting interview. Shows how TV is still a (or the) powerful media, if you can afford it or if you are given the opportunity to take part of a show such as The Apprentice with The Donald! Thank you.
One word ? Brilliant ! Fast is not only a good acronym - it proves to be a great strategy. Thx for sharing.
This interview is great. I am doing an MBA in Marketing and the lessons from Jeff are so valuable.
Jeff is clearly a very knowledgeable man to be able to reposition Kodak at the centre of the marketplace after it’s huge losses. His innovative marketing strategies really did the job, not just in social media but by utilising other methods aswell…
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