It must be a daunting task to design something that can potentially change the way we live, creativity at this level comes with a huge amount of responsibility.

I really like this interview, well done MeetTheBoss!

The term 'shaping the future' is really good, catching and that's what his team is doing and would be doing to achieve better shapes for the future.

I think that is very sincere, because when he tell's about the future, talks about the market, and this is a good point, because I think that is good to be sincere, everybody which has such responsability I think, that have been said much more philosophical things as "improvments of life", or even "change the individuals point of view about new shapes", and again I say that I like much more the sincerity in contrast with so much rich words that the individuals would expect from a men with high qualities...

It's almost scary to think that Schaffer and his global team are actually shaping the way in which we see the future! Innovation at this level is surely no easy task.