In 1998, fresh out of college, Tony Hsieh sold his first company to Microsoft for 265 million dollars. A year later, he invested in an idea no one else would touch: selling shoes on the Internet. Tony Hsieh joined Zappos full time in 2000 and has grown it, as CEO, from an annual turnover of 1.6 million dollars then, to over one billion now. How? For Tony Hsieh it’s all about customer service – and that means great employees. Tony says he only hires people who are passionate about what Zappos is about – service.