“When you go to Amazon.com, you’re not going through a sales process or a marketing process, you’re just going through a buying process.” So says David Thompson, CEO of Genius.com and author of Sales 2.0 for Dummies.
His point? The world in which your sales and marketing take place has changed; shouldn’t your sales and marketing organization?
Or, to put it another way (and to paraphrase Geoffrey Moore, author of Crossing the Chasm): sales is social networking – so why are your sales staff banned from Facebook?
This week we forego our usual mix of one talking head program and two interviews to focus instead on three programs and one vital issue: sales 2.0. How are some of the most successful organizations around using a fresh approach to beat the common challenges of creating and managing high performing sales teams and individuals.
Program 1: How to measure sales success
Looking at the building blocks for sales success – your metrics. After all, this is business. You don’t want to change anything unless you can measure it. Do you...? From Tuesday.
Program 2: How to run a high-performing sales team
Where we move up the chain and find out how to build and maintain an enthusiastic sales force, with a very modern twist. From Wednesday.
Program 3: How to optimize your sales team
And in the third and final program, we come to a fitting close of our own with this: how technology can optimize your sales team (without losing the human touch). From Thursday.
All week: Ninja!
Stand up comedian and management coach Padraig Hyland continues his look at the seven deadly skills of modern leadership with the second in his three-part take on self mastery.
As Chinese philosopher Lao Tzu said: “knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.”
You see... MeetTheBoss really is about making you a better executive.
I hope you are enjoying the service. Thank you to everyone that has commented on the programs so far, good and bad. It all helps to improve what we can offer. If you have any feedback, let me know.
Adam