Posted: Tuesday 02 March 2010
This Week: Competitive Strategy
What processes do some of the world’s leading companies use to effectively allocate limited resources? How do they minimize the risks involved in staying competitive? And how should you identify your current position in the marketplace, and that of your competition?
This week, we will be looking at what technologies and processes are vital for a keen competitive edge, and successful strategies from the last 12 months, with examples from Pfizer (the MAINTAIN program and global expansion), Alcatel-Lucent (deep transformation of the company), and many more.
One of the pre-eminent thinkers on this subject, Michael Porter, produced – amongst many other useful articles – a list of generic competitive strategies. These are his ‘ways of competing’: and they’re good (for our Ninja’s take on Porter, click here).
In this week’s 'talking heads' program, Neil Bush of Nexus Energy Corporation is amongst those who would rather not focus on the competition. His strategy? Work harder and be better. So which camp are you?
Get stuck in and let me know your thoughts. Is MeetTheBoss proving useful to you? What can we do to make it better? Our competitive strategy is customer engagement: we hope you’ll approve.
Adam
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