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Great branding is all about trust – which means when it comes to building a brand that people really believe in, broken promises just aren’t an option. 

BJ Cunningham
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2013 was a vintage year for marketing campaigns. But what advertising did the experts rate as the best of the bunch, and why? 

Ben Thompson
Senior Editor, MeetTheBoss TV
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How well do you know the media buying space? In this program, we cut through the complexity to offer a vision of a cleaner, more transparent advertising process.

Michael Greene
Director of Research and Marketing Strategy, AudienceScience
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With the sheer volume of touch points across an 'always-on' consumer landscape, how can marketers truly own the customer experience?

Simon Etherington
UK MD, Sitecore
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As brands are coming to realize in the digital era, the true potential of brand advocacy is only just being tapped into. The problem? Not a lot of them are getting it right. 

Callum Negus-Fancey
CEO/Founder, Let's Go Holdings
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NBCUniversal is one of the largest media companies in the world, producing and distributing everything from news and information to movies and entertainment. So how does one of America’s oldest media firms embrace the world’s newest technology platforms?

Adrian Fueyo
VP 360 Strategy Marketing, NBCUniversal
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There are more channels available to marketers, and more brands that see themselves as content providers. But will content media ever be as effective as pure advertising?

John Grant
Author, Made With
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When it comes to the world of digital engagement – it's not enough to see your customers as clicks. Today belongs to the customer experience; tomorrow belongs to human touch. How do you get there? It all starts with intelligent engagement.

Robert LoCascio
CEO, LivePerson
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Overcoming fear of failure is one of the key lessons any of us can learn – both in life as well as business. In this program, serial entrepreneur BJ Cunningham outlines why making a mistake is nothing to be scared of.

BJ Cunningham
Founder, Death Cigarettes
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Irresistible force against immoveable object should result in a stand off. But in Nicole Yershon's case, it has been the catalyst for some business-, thought- and behavior changing brilliance...

Nicole Yershon
Director of Innovative Solutions, Ogilvy Group Advertising
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BJ Cunningham’s philosophy on life mirrors the approach he took when founding Death cigarettes back in the early 1990s: own the truth. We discover why honesty is the best policy when it comes to creating a trusted brand.

BJ Cunningham
Founder, Death Cigarettes
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How Coca-Cola's former Chief Customer Officer helped millions of customers reach billions of consumers – one can at a time.

Jerry Wilson
Former Chief Customer Officer, Coca-Cola
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What’s the difference between design and style? And do enough marketers recognize the distinction? MeetTheBoss TV speaks to legendary creative Dave Trott to find out.

Dave Trott
Chairman, The Gate London
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According to a recent article in the Financial Review, modern advertising is boring. So how do creatives find the courage to be different? Marketing legend Dave Trott says: think like a predator.

Dave Trott
Chairman, The Gate London
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Gone are the days of mass broadcasting. But as we begin to nurse the shrine of absolute personalisation, how is the marketing arena responding?

Shaun Gregory
MD, Telefónica Digital
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How do you make an unsexy brand sexy? The answer, according to Paul Randle, Global Digital Marketing Director for international coatings company AkzoNobel, is find the emotional connection.

Paul Randle
Global Digital Marketing Director, AkzoNobel
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What does a future without Sir Richard look like to those tasked with creating it?

Ian Rowden
CMO, The Virgin Group
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We caught up with Sir Richard's right hand marketing man to talk all things brand and Branson – and find out why space truly is Virgin territory.

Ian Rowden
CMO, The Virgin Group
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Talking about a cloud-based marketing solution that has equal appeal to the CIO.

Clive Sawkins
CEO, BCS Global
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How the digital marketing tech arena is changing – and why your click through rate won't be leading the charge.

Michael Greene
Director of Research & Marketing Strategy, AudienceScience
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Adobe’s Nick Bogaty on the challenges of content marketing, and the benefits of Adobe’s digital publishing suite.

Nick Bogaty
Senior Director for Business Development & Marketing, Adobe Systems
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How Citi is looking to empower its brand and maximise marketing reach – all with a little help from the world of social, local and mobile search.

Nathaniel Halsey
SVP Digital Services Marketing & Infrastructure, Citi
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Jeff Weiner, LinkedIn CEO discusses social media marketing strategies with MeetTheBoss. "Typically, B2C, you see people...

Jeff Weiner
CEO, LinkedIn
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Rajeev Singh-Molares, Alcatel-Lucent President discusses effective leadership with MeetTheBoss. Since the arrival of Ben...

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Will Whitehorn explains how understanding your company’s values, services, ideas and personality is critical to success.

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When asked for his advice to aspiring leaders in the rapidly-changing world of fashion, the CEO of Hermes said ‘go back to the...

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