Marketing

As consolidation pressure increases on the wholesale distribution industry, can eCommerce save the day?

How can firms transform information into meaningful business insight? The answer is simple: it’s all about analytics.

In an omnichannel world of multiple consumer touchpoints, getting your data strategy right has never been so important.

How can print publishers step away from seeing digital as atom-free versions of their physical products?

According to Forrester Research, the e-commerce channel is fast approaching a point where up to 50 percent of total sales for some B2B...

It may seem strange to be talking about ecommerce in 2013 but, according to a recent study, nearly half of businesses in certain sectors still do not offer this functionality...

Most CEOs accept social media as a part of the marketing mix, but a number of companies are pushing for one step further...

Brian Fitzpatrick, Managing Director for Europe with Adap.tv explains why online video is – finally! – a measureable match for...

A truly global brand, McDonald's is leveraging digital to enhance both its online and in-store experiences. How is it going about...

The world of marketing is changing. At the forefront of this transition is the staggering growth of online video as one of...

Manchester City Football Club is not just winning acclaim on the pitch... it’s approach to digital is also making headlines, and...

Can a customer-centric approach to marketing really deliver face-to-face benefits at every touchpoint? GMC Software's Bill Parker...

An advertising campaign is one aspect of modern marketing. The end-to-end customer experience is what makes a truly powerful tool...

Cloud computing is hot technology, but the brands behind it leave most people cold. How has global storage company NetApp grown...