The Advent Of The Customer-Driven Enterprise
April 9, 2015 1:00 pm EST
Thanks to the emergence of digital tools and channels, marketers now know more about their customers – their behaviours, preferences and the purchase paths they take – than ever before. It is a customer, and data, centric environment that requires a new approach to marketing. So what does this mean for the modern marketer? And how do you use what you know about your customers to power what you do? Join this roundtable to find out.
Discussion Points
- Learn why enterprise marketing technology is essential to your business – and why it needs to be pursued now
- Get a simplified view of the marketing landscape and the technology that can service your teams
- Understand why data is the central requirement, and why data management plus cross-channel execution are the lynchpins for your strategy moving forward
- Hear why marketing needs to take a more assertive role in the business organisation as a whole, and how marketing can drive appreciable revenue growth