A marketer’s job has never been more complex. The sheer number of digital channels now offers multiple opportunities to reach consumers, but understanding how to maximise those opportunities – as well as get visibility into what works, what doesn’t and why – remains a challenge.

Indeed, given the growing complexity of the typical customer journey, the window of opportunity to execute and reach key audiences at the right time, in the right place is increasingly slim. So how do marketers make sense of all the noise and drive engagement across all those different channels? How can you leverage data to provide intelligence into your paid media campaigns? Join this roundtable to find out how marketing automation and optimisation tools can provide some of that visibility, and help you become a more agile digital marketer.