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What is your content marketing strategy and how does it allow you to measure ROI?

Content Marketing: The Art of Storytelling

July 2, 2015 10:00 am GMT

In the modern, connected and social world, strong content marketing strategies are vital for success. Every brand needs to understand the technologies and strategies needed to achieve engagement and cut-through. Creating content that delivers narrative for brands is a craft and can be a costly exercise if the approach and publishing strategy has not been thought through.

From the platform and channels you choose, to ensuring it gets in front of the right audience, register for this free digital roundtable and join five other brand marketing leaders to discuss the challenges, share learnings and identify opportunities for your brand.

Discussion Points

  • What are the technologies & strategies that help producing a variety of engaging content?
  • Discuss how can engaging, targeted content drive inbound marketing
  • How do you connect the relevant content with the right audiences?
  • Debate the new ways to source high-quality content
Moderator
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV