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How important is exploiting social media to your business?

Dealing with digital disruption: are you ready for change? 02

June 26, 2015 10:00 am GMT

You’ve probably seen the following observation doing the rounds on social media: that Uber, the world’s largest taxi company, owns no vehicles. That Facebook, the world’s most popular media owner, creates no content. That Alibaba, the most valuable retailer, has no inventory. And that Airbnb, the world’s largest accommodation provider, owns no real estate.

Without doubt something interesting is happening. And it’s happening because of emerging digital models, strategies and ways of thinking. Digital is exposing companies to new competitive opportunities – and threats. So how are you preparing for digital disruption at your organisation? How do you compete with the disruptors in your industry? And how do you evolve to become a disruptor yourself? Join this roundtable to find out.

Discussion Points

  • Discuss how disruptive firms are leveraging technology to help transform their businesses and unlock new opportunities
  • Explore why digital disruption is fundamentally about finding new ways to serve customers better
  • Discover which products, solutions and strategies you need to make digital disruption a reality at your organisation
  • Learn more about digital best practice and the firms already doing this well
Moderator
Ben Thompson
Editor and Presenter at MeetTheBoss TV
Industry Expert
Paul Fennemore
Digital Marketing and Communications Consultant