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How do you use insight to inform customer experience?

Designing Harmony: A new dimension for the connected customer experience

April 30, 2015 10:00 am GMT

As a leading Financial Services executive recently put it: “Harmony is about unlocking that sense of delight within the customer.” But in a world of boundless communication across countless channels, finding the key to a harmonious customer experience is anything but easy. From online to offline, customers today expect more from their experiences – and are far less tolerant of those that don’t provide.

As a result, businesses need to explore an entirely new dimension; one where harmony exists across communication, experience, services and business operations to provide a truly memorable and intelligently connected experience. The art of keeping it simple, however, is anything but.

With that in mind, this roundtable will explore the strategy and design required to keep pace with the growing demands of customers as humans, unveiling a journey across the dynamics of business, technology and culture to define relationships that matter.

Discussion Points

  • Digital strategy review
  • e-Commerce
  • Business Intelligence
  • Marketing Automation
Moderator
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV
Industry Expert
Simon Webb
Global Executive Creative Director