Getting greater visibility into brand protection
October 5, 2016 10:00 am GMT
The International Chamber of Commerce estimates that counterfeit goods account for $600 billion in global trade every year, posing challenges in terms of revenue loss, brand erosion and declining customer loyalty. So what are the key challenges posed to your brand from counterfeit and grey market activity? How do you protect your intellectual property and safeguard the authenticity of your products? And how do you get greater insight and visibility into the supply chain in order to deliver that protection? Join this roundtable to find out.
Discussion Points
- What threats are brands seeing from the counterfeiting of their products, and how are they tackling them?
- What are the key components to a successful brand protection strategy?
- What best practices are organisations seeing around getting greater supply chain visibility?
- How can the cloud and other new technology developments support a physical brand protection strategy?