The new science of retailing: the omnichannel merchandising strategy
February 11, 2016 10:00 am GMT
Merchandising executives are facing a retail environment unlike any we’ve ever seen. Customers have multiple channels at their disposal through which they demand consistency and a seamless experience. The millennial shopper does his research and knows more about your products than your team. So how do you achieve brand consistency and maximise inventory performance when your data points are not joined up, and when merchandising, design and sales move in separate silos? How do you benchmark yourself against your competitors?
Join five other industry experts on this roundtable to find out how to change the dynamics of your merchandising strategy.
Discussion Points
- Improving price intelligence and perfecting promos
- Controlling inventory with OTB automation
- Optimising the supply chain
- Reducing the merchandising cycle