Customers and prospects are out there, on digital channels and social media, enquiring about you or looking to buy products and services that you provide. This diverse collection of structured and unstructured location, sentiment, image, etc., is big data. The value to your business is asking it the right small questions, so you can start to orchestrate a customer journey that delivers real value for both the brand and the customer.
Register below for this free, virtual roundtable and you could be joining five other marketing thought leaders and decision makers to discuss the triple whammy of digital success: 1) bringing data together in real-time to the individual customer level, 2) quickly evaluating the meaning and intention of the customer, and 3) enabling the brand to take action.