Smart phone saturation and the increasing use of mobile devices are forcing companies to rethink how they interact with the customer. Customers are no longer tethered to a fixed line sitting at home on a PC. They could be anywhere. And customer experience needs to move – literally – with the times and be redesigned and rethought for the mobile customer.

Take customer service – for most customers the ideal interaction would be no interaction – a self-help mobile-enabled approach to resolve an issue would be perfect. Less wasted time, less frustration, more convenience.

So how are you competing on customer experience? Are you optimising the experience with a mobile enabled approach or are you still in the dark ages? Join this roundtable to find out more.