If a tree falls in a forest and no one is around to hear it, does it make a sound? Similarly, does content require an audience to be successful?

As the war for consumer attention heats up, content has never been more important in terms of driving greater brand engagement. But while businesses are at last starting to get to grips with the content creation side of things, challenges remain on the distribution side. There is a weak point around content distribution that is preventing brands from maximising the ROI of their content initiatives.

So how do you find the right audiences for your content and target them effectively? How do you drive content engagement at scale? And how do you measure the ROI of your content marketing efforts? Join this roundtable to find out…