User experience: finding the ‘why’ behind the ‘what’
September 15, 2015 10:00 am GMT
It doesn’t matter what your site or app looks like if people don’t know how to interact with it, where to get the information they need, or find it easy to buy from you. More often than not, if they don’t enjoy the user experience they’ll just go elsewhere.
But identifying where the problems lie is just the start of the journey to a better user experience. The key is getting to grips with how users think and act, and replacing instinct with genuine user insights: finding the why, not just the what.
The constantly changing nature of the digital world is going to make understanding the user experience an increasing imperative for firms in the ecommerce space. Join this roundtable to find out how to maximise the value of your digital channels.
Discussion Points
- Discover why different channels require different approaches, and the role user experience plays in the decision process
- Understand where the user experience can be improved to increase conversions, satisfaction, loyalty and engagement
- Learn how to dynamically adapt the shopping experience for different user segments to reduce friction in each channel
- Discuss the emerging solutions that enable a better understanding of user behaviours, along with successful best practices
