SoundCloud is the world’s leading audio platform, reaching over 200 million people every month, and a thoroughly modern company. Like Google, it encourages staff to spend 20% of their time on side projects. The leadership is devolved, the hierarchy flat, and all ideas warmly embraced. But that’s now, six years down the line. In the early days co-founder and CEO Alex Ljung says he didn’t have a clue what needed to be done. So what can Alex tell us about building a modern business success story?