One thing we know about business: get your supply chain and logistics right, and you are halfway to greatness. It’s the often ignored. The less-than-glamorous. But it is vital. Communications giant AT&T is helping to control what Shiraz Hasan, Senior Executive Director for the firm’s M2M Centre of Excellence and Mobile Applications Development Practice, refers to as “chaos in motion”. MeetTheBoss TV’s Ben Thompson caught up with him to find out what customers want.