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Device driven engagement: monetising the digital experience
: Things might look bleak for telco operators. But a solution may be closer than you think..

Device driven engagement: monetising the digital experience

As communications and media markets evolve, service providers face significant challenges on all fronts: increased competition locally and globally, erosion of customer loyalty, the increasing importance of data and IP, and decreasing margins for traditional offerings. They must transform to meet new market demands. And one potential solution is convergent charging. Oracle Communication’s Richard Hallett explains…