Panel Discussion hosted by Jez Frampton, Global CEO of Interbrand, on how to drive return on investment through social media channels.This panel discussion was filmed at iStrategy Singapore.

Contributors:

Chris Wei, CEO Great Eastern Holdings Group

Haresh Khoobchandani, CMO Consumer & Online, Microsoft

James Miner, SVP Digital Media, ESPN Star Sports

Get advice from leading CMO Chief Marketing Officers on measuring ROI of social media and online brand reputation management.

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