top
eCommerce: Clicking With Consumer Packaged Goods
: Shoppers are taking to digital like it's going out of style – but what does that mean for the CPG industry?

eCommerce: Clicking With Consumer Packaged Goods

Shoppers are taking to digital like it’s going out of style. And yet, according to a recent report from eMarketer – the divide between shoppers researching products and actually buying them online remains vast. MeetTheBoss TV’s Nick Pryke spoke with Rick Chavie, Vice President for OmniCommerce over at Hybris, to find out – starting with how the landscape could be changing for the world of consumer apckaged goods.