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eCommerce: Unveiling New Threats for Manufacturing
: How can the manufacturing industry work with the tide of digital commerce and unveil new approaches?

eCommerce: Unveiling New Threats for Manufacturing

The customer no longer shops within a linear journey. This is already know. Indeed, for most products, TV advertising is not enough. Sure, it’s disruptive in FMCG, but what of businesses that have never been big, single channel advertisers? How has the internet impacted manufacturers and distributors? Adam Burns spoke with Rick Chavie, VP for OmniCommerce at Hybris, to find out – starting with what it all means to the manufacturer, and where he feels the biggest threats are likely to come from.