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The Ego Has Left The Building
: Best-selling author John Grant on why the ego-free will take over the world, and the one rule that supersedes his 12 rules for building successful brands.

The Ego Has Left The Building

John Grant is an award-winning communications expert and author. As co-founder and head of strategy at creative agency St Luke’s he created what was described by the FT as a defining moment in British culture, encouraging this once-curtained nation to chuck out the chintz and embrace Ikea’s Swedish cool. Since then, John has advised clients from Amazon to Unilever on everything from brands to behaviour change, with a particular focus on three main meta trends; sustainability, digital and globalisation. In this wide-ranging interview, he talks about his first book, his latest book, the state of the advertising industry today, and (almost) everything in between. And bloody interesting it is too.