GMC Software pt1: From Channel To Customer Bill Parker, CMO, GMC Software Video TabsSummaryThe dynamics of customer acquisition and customer retention have changed to provide three challenges: process, branding, and the business mindset. How can you solve those customer retention challenges? And what are the very real benefits of doing so? GMC Software is the acknowledged benchmark in customer engagement and customer retention. Their CMO, Bill Parker, explains his secrets to customer retention. Hear more marketing experts discussing customer retention at MeetTheBoss CMO channel - http://www.meettheboss.tv/channel/CMO Transcript Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Related Content GMC Software pt3: Working With Legacy Systems Can a customer-centric approach to marketing really deliver face-to-face benefits at every touchpoint? GMC Software's Bill Parker... Posted 11 September 2012 Read more Video GMC Software pt2: Dealing With Big Data Can a customer-centric approach to marketing really deliver face-to-face benefits at every touchpoint? GMC Software's Bill Parker... Posted 11 September 2012 Read more Video Isabelle Conner Pt 2: Using Customer Insights An advertising campaign is one aspect of modern marketing. The end-to-end customer experience is what makes a truly powerful tool... Posted 04 September 2012 Read more Video Comments
GMC Software pt1: From Channel To Customer Bill Parker, CMO, GMC Software Video TabsSummaryThe dynamics of customer acquisition and customer retention have changed to provide three challenges: process, branding, and the business mindset. How can you solve those customer retention challenges? And what are the very real benefits of doing so? GMC Software is the acknowledged benchmark in customer engagement and customer retention. Their CMO, Bill Parker, explains his secrets to customer retention. Hear more marketing experts discussing customer retention at MeetTheBoss CMO channel - http://www.meettheboss.tv/channel/CMO Transcript Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Related Content GMC Software pt3: Working With Legacy Systems Can a customer-centric approach to marketing really deliver face-to-face benefits at every touchpoint? GMC Software's Bill Parker... Posted 11 September 2012 Read more Video GMC Software pt2: Dealing With Big Data Can a customer-centric approach to marketing really deliver face-to-face benefits at every touchpoint? GMC Software's Bill Parker... Posted 11 September 2012 Read more Video Isabelle Conner Pt 2: Using Customer Insights An advertising campaign is one aspect of modern marketing. The end-to-end customer experience is what makes a truly powerful tool... Posted 04 September 2012 Read more Video Comments
