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Identifying the Blind-Spots in Your Marketing Cloud
10m

Identifying the Blind-Spots in Your Marketing Cloud

Site latency. Data security. Vendor management. Cost. All pose problems for today’s ecommerce operators. But are they also symptomatic of a wider problem with the management of your marketing cloud? Marketing technology firm Ghostery believes the answer to that question is yes. MeetTheBoss TV’s Ben Thompson caught up with Emily Riley, Ghostery’s Chief Operating Officer, to find out where the challenges lie at the intersection of marketing and IT…