Marketing & The Customer Experience Isabelle Conner, Chief Marketing Officer, Zurich Insurance Group Video TabsSummaryAn advertising campaign is one aspect of modern marketing. The end-to-end customer experience is what makes a truly powerful tool for business success. Adam Burns speaks with Zurich Financial Services' Chief Marketing Officer Isabelle Conner to find out how it's done... MarketingCustomer ExperienceDigital-Marketing Transcript Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password? Related Content 'Off The Rack' To On The Screen: Harnessing Mobile For The In-Store Experience How the digital world has torn down the walls of traditional retail commerce – and why it's aligning itself with mobile to build them back up. Christophe Labedan MD France & Southern Europe, Mood Media Posted 05 June 2013 Read more Video Taking the Golden Arches Digital: How McDonald's is Elevating its In-Store Experience A truly global brand, McDonald's is leveraging digital to enhance both its online and in-store experiences. Pierre Woreczek SVP and Chief Brand & Strategy Officer, McDonald's Posted 29 May 2013 Read more Video Isabelle Conner Pt 1: Customer Experience & Social Media An advertising campaign is one aspect of modern marketing. The end-to-end customer experience is what makes a truly powerful tool... Posted 04 September 2012 Read more Video Comments Add new comment Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password?
Marketing & The Customer Experience Isabelle Conner, Chief Marketing Officer, Zurich Insurance Group Video TabsSummaryAn advertising campaign is one aspect of modern marketing. The end-to-end customer experience is what makes a truly powerful tool for business success. Adam Burns speaks with Zurich Financial Services' Chief Marketing Officer Isabelle Conner to find out how it's done... MarketingCustomer ExperienceDigital-Marketing Transcript Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password? Related Content 'Off The Rack' To On The Screen: Harnessing Mobile For The In-Store Experience How the digital world has torn down the walls of traditional retail commerce – and why it's aligning itself with mobile to build them back up. Christophe Labedan MD France & Southern Europe, Mood Media Posted 05 June 2013 Read more Video Taking the Golden Arches Digital: How McDonald's is Elevating its In-Store Experience A truly global brand, McDonald's is leveraging digital to enhance both its online and in-store experiences. Pierre Woreczek SVP and Chief Brand & Strategy Officer, McDonald's Posted 29 May 2013 Read more Video Isabelle Conner Pt 1: Customer Experience & Social Media An advertising campaign is one aspect of modern marketing. The end-to-end customer experience is what makes a truly powerful tool... Posted 04 September 2012 Read more Video Comments Add new comment Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password?
