My Marketing Philosophy Christine Heckart, CMO, Netapp Video TabsSummaryCloud computing is hot technology, but the brands behind it leave most people cold. How has global storage company NetApp grown its revenues by over one billion dollars in twelve months? Chief Marketing Officer Christine Heckart explains her marketing philosophy. Watch more Chief Marketing Officers share their marketing philosophy on the MeetTheBoss Chief Marketing Officer Channel. MarketingBig-DataCloudIT Transcript Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password? Related Content Marketing Today: Brain Size, Not Wallet Size The CEO & Founder of HubSpot gives marketing advice and discusses marketing strategy and tactics. "In your success of... Posted 05 May 2011 Read more Video Today’s Sales & Marketing Mix "I think the modern organization, what they do as marketing takes a little bit more control and marketing creates all this... Posted 05 May 2011 Read more Video My Most Valuable Metrics "So we’ve gone out of the realm of traditional buyers. Now we’re talking to governments. We’re talking to... Posted 05 May 2011 Read more Video Comments Add new comment Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password?
My Marketing Philosophy Christine Heckart, CMO, Netapp Video TabsSummaryCloud computing is hot technology, but the brands behind it leave most people cold. How has global storage company NetApp grown its revenues by over one billion dollars in twelve months? Chief Marketing Officer Christine Heckart explains her marketing philosophy. Watch more Chief Marketing Officers share their marketing philosophy on the MeetTheBoss Chief Marketing Officer Channel. MarketingBig-DataCloudIT Transcript Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password? Related Content Marketing Today: Brain Size, Not Wallet Size The CEO & Founder of HubSpot gives marketing advice and discusses marketing strategy and tactics. "In your success of... Posted 05 May 2011 Read more Video Today’s Sales & Marketing Mix "I think the modern organization, what they do as marketing takes a little bit more control and marketing creates all this... Posted 05 May 2011 Read more Video My Most Valuable Metrics "So we’ve gone out of the realm of traditional buyers. Now we’re talking to governments. We’re talking to... Posted 05 May 2011 Read more Video Comments Add new comment Sign up or Register to become a MeetTheBoss member to gain access to exclusive content, including transcripts and podcast downloads. Login or Register E-mail * Password * Login via Social Media Not a member yet? Forgot your password?
