In what may sound a warning note for smaller companies, legendary marketer John Grant recently said: “My experience is not necessarily that it is easier for small players to have a real impact in that great DIY entrepreneurial way. Some do, but millions of others don’t and there is still luck and brilliance required – and it’s still easier to launch a new shoe if you’re Nike.”

But it’s not all bad news. The lesson companies should take from these large corporates is their founding myths and mentality. MeetTheBoss TV’s Adam Burns caught up with John to find out what those myths are…