80 percent of all consumer spending takes place within 15 miles of the home. So why aren’t 80% of your marketing materials localized? Financial services organizations – we’re talking to you. But how do you drive new hyper-local customer acquisition and retention online in a highly regulated financial services environment? Jon Schepke is CEO of SIM Partners. He believes their mission statement: to maximize social, local search and mobile at the location level, can really help – and he has a compelling argument why.