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Out of Site, Out of Mind? — Retailers React to a Rise in Mobile Shopping

by Jeffrey Tepel

An explosion of retail apps is changing the way—and the amount of time—consumers are exposed to products before making a purchase. The easier it is to swipe from one app to the next, the harder retailers must work to maintain a space on users’ home screen. As digital transformation shifts from online to mobile, brands ...

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Retail is detail. When did we forget?

by Jeffrey Tepel

Retail is under fire. Stores are closing, figures don’t add up. But why, asks Jeffrey Tepel, when there is such a clear example of what works? Is there an industry, right now, especially – but not exclusively – in the more economically developed countries, undergoing more change and under more threat than physical retail? Stores ...

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Blockchain Baby Steps

by Shawna Ryan

Blockchain is a term that refers to that exciting and equally terrifying nebulous space of digital currency framework you hear thrown around at cocktail parties. Bitcoin is the most well known form of digital coinage that utilizes the blockchain, but there are other versions out there starting to compete. Like ether (How genius – It’s ...

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Listen Up! Mobile First’s Primary Problem Isn’t Tech

by Shawna Ryan

I was doing a lot of research before our GDS Mobile Innovation Summit. I wanted to ensure I was up on all the latest disruptive technologies that marketers are trying to harness in order to help their organizations transform in the mobile-first arena. Yet, 5 minutes into the event, the verbiage of my conversations were ...

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Lemonade Insurance: There’s nothing sour about this digital transformation

by Tim Cassidy

Artificial intelligence is dramatically changing the insurance business as we know it. To see that change in action all you have to do is pick up your cell phone and check out Lemonade. It’s the world’s first peer to peer homeowners and renter’s insurance company, where mobile users can get insured in 90 seconds and ...

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iPhone X, security at face value

by Tim Cassidy

Just when I thought I was becoming technologically advanced by using thumbprint recognition to get on to my iPhone 7 (purchased in June) I now find my thumbprint is already being replaced with my face when Apple releases the iphone X come November. The all-new biometric security feature is called “Face ID.” According to Macrumors.com ...

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Why AR, VR Is Giving Birth To The New Buzzword: The Experience Economy

by Shawna Ryan

Let’s pretend you’re in the market for a brand new, never lived in, NYC apartment in Manhattan’s swanky Chelsea neighborhood. Let’s pretend you’ve got a an easy $4.95 million to $50 million to spare for your new pied a tierre. The Zaha Hadid apartment at 520 West 28th that sits adjacent to the popular High Line park sounds ...

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Cyber-Security – are humans the answer or the problem?

by Tim Cassidy

Figuring out the best way to protect your company from a cyber-attack is the kind of dilemma that keeps CTOs and CIOs up at night. According to Malware Byte’s State of Malware report, 2016 was the year we witnessed the rise of ransomware, botnets and attack vectors as popular forms of malware attack as cybercriminals ...

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How Quest Nutrition Feeds It’s Lean, Mean Marketing Machine

by Shawna Ryan

It’s time for the title match we’ve all been waiting for! A fight to the finish! In this corner, weighing in with data and metrics, we have the Tech and IT departments. In that corner, the champs from the marketing department are here to defend their heavy weight title of value in word of mouth ...

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You gotta fight for your right to paaaaarty / to be forgotten

by Adam Burns

It’s on a slightly different note to the Beastie Boys but still an equally important right. And the truth is, there has been an ongoing debate about what rights consumers have over their data. It seems that with the new EU General Data Protection Regulation (GDPR), that debate may conclude with some knockout points in ...

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