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How does a consistent Omni-channel brand experience inspire loyalty?

Customer Experience: Improving the customer journey across all touch points

June 10, 2015 1:00 pm EST

A strong customer experience can drive loyalty and retention like no other marketing channel. Many brands own customer data, but many are not using it to unlock insight into customer needs. To understand what makes your customer tick, making a brand promise and then accurately delivering on that promise isn’t always as easy as it sounds.

This free digital roundtable will explore how each touch-point can inspire loyalty, repeat purchase and identify advocates from your data. Join five other marketing and customer experience leaders to share learnings and identify opportunities for tyour brand touchpoints.

Discussion Points

  • Discuss how to better connect customer data to every element of marketing
  • What is necessary to maintain a seamless Omni-channel customer experience?
  • How are you empowering your top influencers and advocates?
  • VoC: are you getting the most value from your feedback program?
Moderator
Adam Burns
Editor-in-chief and Presenter at MeetTheBoss TV
Industry Expert
Maggie Buggie
Global Sales Officer, Digital