Responding to emerging digital models and changing customer demands requires new ways of thinking. It also requires an approach that unifies your digital, insight, UX, marketing and ecommerce teams behind a common purpose: making digital customer experience a strategic business concern.

But doing so is easier said than done. Too many firms struggle to see returns from their digital efforts, let alone develop a roadmap for future success that demonstrates meaningful business value. So how do you get the most from your digital initiatives in a way that won’t break the bank, suck up resource and exasperate the C-suite? More importantly, how do you develop digital customer experiences that align with your business goals? Join this roundtable to find out.