Two truths: knowledge is power; data is not knowledge. As we find our way in a changed, digital world, one clear challenge is emerging for sales leaders: too much data. It is increasingly difficult to see the wood for the trees.

You know you can get competitive advantage by using data cleverly, but do you know how to get there? This roundtable is about how sales leaders can map and are mapping a path to business transformation, including people change management as well as process and technology.

We’ll be talking with Qlik, which has built a $560 million company by combining people, processes and technology in a democratised way. This is a business transformation story driven by the right data in the right hands – those closest to the customer.

Join five other senior sales executives and thought leaders on this roundtable to discuss the new reality of this modern business essential: using data to drive sales transformation and deliver competitive advantage.