Quite apart from the obvious human cost, the earthquake and tsunami that hit Japan in March 2011 provided a reminder of how suddenly your business can be turned upside down by events outside your control. Yet while many are still counting the cost of that devastating event, US-based insurance giant Aflac – for whom around 75% of revenues come from Japan – was able to weather the storm better than most. How? By ensuring it had a well-structured, well-rehearsed business continuity plan in place.

In this interview, MeetTheBoss TV’s Ben Thompson caught up with John Moorefield, Aflac’s SVP of Strategic Management, to find out what that plan involved and how the company responded.