What’s the difference between design and style? And do enough marketers recognize the distinction? In this program, MeetTheBoss TV’s Ben Thompson speaks to legendary creative Dave Trott to find out.

In part one of our interview with advertising legend, author and predatory thinker Dave Trott, we found out why out-thinking your rivals is essential in today’s business environment, and why competition – and failure – are nothing to be afraid of. In this second installment, he discusses why there’s not enough creativity in the advertising industry and outlines the value in thinking differently.